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Burberry is a renowned British fashion brand, celebrated for its timeless trench coats, classic patterns, and luxurious craftsmanship. Over the years, Burberry coats have become synonymous with high-end fashion, offering both style and warmth. However, this desirability has led to an increase in counterfeit items flooding the market. If you're on the hunt for a genuine vintage Burberry coat, it’s essential to know how to spot a fake before you make a purchase. In this article, we’ll walk you through the key indicators to help you authenticate a Burberry coat, so you can buy with confidence and avoid being scammed.
Is Burberry a Scam?
Before we dive into the specifics of identifying a fake Burberry coat, let’s address a common misconception: Is Burberry a scam?
The short answer is no. Burberry is a legitimate, highly respected fashion house that has been in operation for over 160 years. Founded by Thomas Burberry in 1856, the brand is known for its iconic trench coats, stylish outerwear, and signature check pattern. Burberry products are still made with attention to detail and quality, often handcrafting their garments in the UK or Italy.
However, just because Burberry itself isn’t a scam doesn’t mean there aren’t scams involving its products. Counterfeiters often target luxury brands like Burberry because of the brand’s high demand and high price point. Fake Burberry coats are all too common, especially in the second-hand market or when shopping online. This is why it’s crucial to know the key signs of authenticity and be cautious when purchasing.
How to Authenticate a Burberry Coat
When it comes to spotting a fake vintage Burberry coat, there are several ways to authenticate the item. Fake Burberry coats are often poorly constructed, lack the detailing of a genuine piece, or use cheap materials. Here’s a breakdown of the key factors to consider:
1. Check the Burberry Label
The first step in identifying a genuine Burberry coat is to examine the label. Burberry’s iconic label design and text have evolved over the years, but there are several key elements to look out for.
# The Modern Burberry Label:
- Font and Logo: The logo should feature the word "BURBERRY" in a serif font, with clear and crisp letterforms. Counterfeit labels often have slight variations in font style, thickness, or spacing.
- Location of the Label: The label is typically sewn into the inside lining of the coat. It should be positioned properly, without being askew or stitched poorly.
- Made in: For coats manufactured in the UK or Italy, the label will state this clearly. Look for the phrase “Made in England” or “Made in Italy,” as this is a clear indicator of authenticity.
# Vintage Burberry Labels:
Vintage Burberry coats will have different labels depending on the time period they were produced. The key is to compare the label with verified vintage examples. For example:
- Older Burberry labels from the 1980s and '90s may feature a more traditional logo, with a knight on horseback crest, or a simple, black and white tag.
- The newer Burberry labels will feature a more minimalist design, without the knight logo, and the word "Burberry" prominently displayed.
Counterfeit versions may attempt to replicate vintage labels, but often fall short in terms of stitching quality, font accuracy, and overall consistency.
2. Examine the Quality of Materials
Burberry is known for its high-quality fabrics, including their signature gabardine cotton trench coat material. A genuine Burberry coat will always feel substantial, soft, and well-constructed. If the material feels thin, stiff, or scratchy, it’s a clear sign of a counterfeit.
- Gabardine Fabric: Authentic Burberry coats are often made from a durable, tightly-woven gabardine fabric that is water-resistant and breathable. This fabric should feel smooth and luxurious, not flimsy or rough. Fake versions often use cheaper, synthetic materials.
- Lining: The interior lining of the coat should feel soft, luxurious, and well-finished. Fake coats often have cheap, rough linings that may feel uncomfortable or synthetic.
- Buttons and Zippers: Burberry coats feature high-quality buttons made of horn, metal, or sometimes wood. The buttons should be well-stitched and solid, with the Burberry logo subtly engraved. Zippers should also be sturdy, often stamped with the Burberry logo or a reputable brand such as YKK.

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how to spot a fake vintage burberry coat - is burberry a scam